Work

Suggestions to buy: Television commercials from the U. S., Japan, China, and Korea

Year: 2006

Type: book-chapter

DOI: 10.1515/9783110219289.3.285

Authors: Richard Schmidt, Akihiko Shimura, Zhigang Wang, Hy-sook Jeong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W198012828

FWCI: 1.484

Cites:

Cited by: 11

Related to: 10