Work

Dual branding: how corporate names add value

Year: 1996

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509610152682

Authors: John Saunders, Fu Guoqun

Institutions: Loughborough University, Wuhan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1980194570

FWCI: 1.811

Cites: 11

Cited by: 29

Related to: 10