Work

Marketing strategy

Year: 2012

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/17557501211195055

Author: Eric H. Shaw

Institution: Florida Atlantic University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1980399699

FWCI: 10.02

Cites: 67

Cited by: 70

Related to: 10