Work

Management processes in marketing planning

Year: 2004

Type: article

Source: European Journal of Marketing

DOI: 10.1108/03090560410539104

Authors: Gordon Greenley, Graham Hooley, John Saunders

Institution: Aston University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1980422349

FWCI: 11.13

Cites: 132

Cited by: 43

Related to: 10