Work

Marketing in a conserver society

Year: 1978

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(78)90040-x

Author: Stanley J. Shapiro

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W1980577410

FWCI: 2.257

Cites: 16

Cited by: 47

Related to: 10