Work

Research note: point-of-purchase display and brand sales

Year: 2003

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/0959396032000051701

Authors: Robert East, Vicki Eftichiadou, Michael Williamson

Institution: Kingston University London

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1980618441

FWCI:

Cites:

Cited by: 18

Related to: 10