Work

Customer value impact of sales contests

Year: 2010

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-010-0187-4

Authors: Jason Garrett, Srinath Gopalakrishna

Institutions: Bradley University, University of Missouri

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1980643765

FWCI: 3.698

Cites: 72

Cited by: 21

Related to: 10