Work

Investigating antecedents and consequences of brand identification

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420810896059

Authors: Sven Kuenzel, Sue Vaux Halliday

Institutions: University of Greenwich, University of Surrey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1980653206

FWCI: 14.88

Cites: 65

Cited by: 405

Related to: 10