Work

Brand Values Related to Industrial Products

Year: 2001

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/s0019-8501(99)00097-8

Authors: Paul Michell, Jacqui King, Jon Reast

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1980853081

FWCI: 28.42

Cites: 42

Cited by: 363

Related to: 10