Work

Zum Phänomen kollektiver Emotionen im Kontext sportbezogener Marketing-Events

Year: 2010

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8922-2_10

Author: Torsten Schlesinger

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W198101310

FWCI: 5.322

Cites: 24

Cited by: 10

Related to: 10