Work

The Economic Value of Celebrity Endorsements

Year: 2012

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-52-2-149-165

Authors: Anita Elberse, Jeroen Verleun

Institutions: Harvard University, Barclays (United Kingdom)

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981097746

FWCI: 19.96

Cites: 35

Cited by: 215

Related to: 10