Work

Effects of product type and contextual cues on eliciting naive theories of popularity and exclusivity

Year: 2014

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2014.04.004

Authors: Yael Steinhart, Michael Kamins, David Mazursky, Avraham Noy

Institutions: Tel Aviv University, Stony Brook University, Hebrew University of Jerusalem, Bocconi University, University of Haifa

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981105167

FWCI: 9.618

Cites: 49

Cited by: 94

Related to: 10