Work

To Buy or Not to Buy: Response Mode Effects on Consumer Choice

Year: 2004

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.41.4.423.47016

Authors: Ravi Dhar, Stephen M. Nowlis

Institutions: Yale University, Arizona State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981263144

FWCI: 8.437

Cites: 25

Cited by: 70

Related to: 10