Work

The impact of store flyers on store traffic and store sales: a geo-marketing approach

Year: 2003

Type: article

Source: Journal of Retailing

DOI: 10.1016/s0022-4359(03)00006-x

Authors: Els Gijsbrechts, Katia Campo, Tom Goossens

Institutions: Tilburg University, University of Antwerp

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981304903

FWCI: 18.56

Cites: 66

Cited by: 170

Related to: 10