Work

Impression Management using Typeface Design

Year: 2004

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.68.4.60.42736

Authors: Pamela W. Henderson, Joan L. Giese, Joseph A. Cote

Institution: Washington State University

Language: English

Topic: Graphic Design and Typography

Subfield: Visual Arts and Performing Arts

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981390342

FWCI: 90.4

Cites: 46

Cited by: 384

Related to: 10