Work

Consumer Information Cues in Television Advertising: A Cross Country Analysis

Year: 1983

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02725218

Authors: William Renforth, Sion Raveed

Institutions: Western Illinois University, Southern Illinois University Carbondale

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981403532

FWCI: 1.792

Cites: 8

Cited by: 20

Related to: 10