Work

Measuring the Intrusiveness of Advertisements: Scale Development and Validation

Year: 2002

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2002.10673665

Authors: Hairong Li, Steven M. Edwards, Joo-Hyun Lee

Institution: Michigan State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981462816

FWCI: 16.55

Cites: 43

Cited by: 793

Related to: 10