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Advertising Is an Art--and a Science

Year: 2013

Type: article

Source: Harvard business review

Author: Adi Ignatius

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W198148874

FWCI: 0.764

Cites:

Cited by: 5

Related to: 10