Work

Extending the service-dominant logic: from customer centricity to balanced centricity

Year: 2007

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-007-0065-x

Author: Evert Gummesson

Institution: Stockholm University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981504995

FWCI: 46.1

Cites: 7

Cited by: 482

Related to: 10