Work

Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers

Year: 2008

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20237

Authors: Yung Kyun Choi, Jang‐Sun Hwang, Sally J. McMillan

Institutions: Dongguk University, Chung-Ang University, University of Tennessee at Knoxville

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981509167

FWCI: 15.24

Cites: 27

Cited by: 146

Related to: 10