Work

Retail Store Performance Model the Impact of Own‐branch ‘Friendly Fire’

Year: 1994

Type: article

Source: International Transactions in Operational Research

DOI: 10.1111/j.1475-3995.1994.00324.x

Authors: Sally Dibb, Lyndon Simkin

Institution: University of Warwick

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981650872

FWCI: 0.972

Cites: 27

Cited by: 6

Related to: 10