Work

An Eye-Fixation Analysis of Choice Processes for Consumer Nondurables

Year: 1994

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209397

Authors: J. Edward Russo, France Leclerc

Institution: Cornell University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981676546

FWCI: 3.764

Cites: 29

Cited by: 391

Related to: 9