Work

Evaluating potential brand associations through conjoint analysis and market simulation

Year: 2004

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420410568444

Author: Dwane Hal Dean

Institution: East Carolina University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981927745

FWCI: 4.681

Cites: 11

Cited by: 65

Related to: 10