Work

Marketing implementation: building and sharing real market understanding

Year: 1996

Type: article

Source: Journal of Marketing Practice Applied Marketing Science

DOI: 10.1108/eum0000000004300

Authors: Nigel F. Piercy, Nikala Lane

Institutions: Cardiff University, University of Wales

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981949166

FWCI: 1.814

Cites: 18

Cited by: 10

Related to: 10