Work

Marketing to green communities: How to successfully reach the green consumer

Year: 2013

Type: article

Source: Journal of Marketing Analytics

DOI: 10.1057/jma.2012.2

Authors: Kelly E Noonan, Linda Jane Coleman

Institution: Salem State University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1981978998

FWCI: 2.971

Cites: 20

Cited by: 14

Related to: 10