Work

Customer profitability analysis: Measurement, concentration, and research directions

Year: 1999

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1002/(sici)1520-6653(199924)13:1<25::aid-dir3>3.0.co;2-l

Author: Francis J. Mulhern

Institution: Northwestern University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982115278

FWCI: 29.08

Cites: 37

Cited by: 314

Related to: 10