Modeling customer equity, SERVQUAL, and ethnocentrism: a Vietnamese case study
Year: 2009
Type: article
Study design: Observational Study
Source: Journal of service management
Authors: Mark S. Rosenbaum, IpKin Anthony Wong
Institutions: Northern Illinois University, Macao University of Tourism
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1982146399