Work

Branding a state university: doing it right

Year: 2014

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2014.916775

Authors: Ruby Roy Dholakia, Linda A. Acciardo

Institution: University of Rhode Island

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W1982188175

FWCI: 11.73

Cites: 36

Cited by: 67

Related to: 10