Work

Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

Year: 2004

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620410556327

Authors: Jaqueline Pels, Roderick J. Brodie, Wesley J. Johnston

Institutions: Universidad Torcuato Di Tella, University of Auckland, Georgia State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982207022

FWCI: 2.481

Cites: 22

Cited by: 40

Related to: 10