Work

Measuring consumer-based brand authenticity

Year: 2013

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2013.06.001

Authors: Julie Napoli, Sonia J. Dickinson, Michael B. Beverland, Francis Farrelly

Institutions: Curtin University, University of Bath, RMIT University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: University of Pittsburgh, University of Melbourne

OpenAlex ID: W1982284187

FWCI: 40.76

Cites: 79

Cited by: 987

Related to: 10