Work

Interactive Marketing: The Influence of Participation on Positive Word‐of‐Mouth and Referrals

Year: 1992

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/08876049210037113

Authors: Karen Maru File, Ben B. Judd, Russ Alan Prince

Institutions: University of Bridgeport, University of New Haven

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982334980

FWCI: 5.331

Cites:

Cited by: 195

Related to: 9