Year: 2014
Type: article
Abstract: Internet has modified the way of understanding the communication in the current digital context. The consumer key paper in all this communicative scene has modified his behavior, habits and guidelines. The conscious organizations of it have met bound to create ways to attract his attention of effective form and they will have to use all the spaces where the user is.
Source: Historia y Comunicación Social
Author: Begoña Gómez Nieto
Institution: Universidad de Valladolid
Language: Spanish
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W1982400243