Work

The Role of Slotting Fees and Introductory Allowances in Retail Buyers' New-Product Acceptance Decisions

Year: 2000

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070300282009

Authors: J. C. White, L. C. Troy, R. N. Gerlich

Institutions: University of Central Florida, Utah State University, West Texas A&M University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1982412979

FWCI: 2.758

Cites: 18

Cited by: 44

Related to: 10