Work

“A virtual social H‐bomb”: the late 1950s controversy over subliminal advertising

Year: 2010

Type: article

Source: Journal of Historical Research in Marketing

DOI: 10.1108/17557501011042533

Author: Ronald A. Fullerton

Institution: KIMEP University

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982802410

FWCI: 2.219

Cites: 13

Cited by: 9

Related to: 10