Work

The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea

Year: 2014

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2014.10.008

Authors: Young Sang Cho, Hye-Su Rha, Steve Burt

Institutions: Kongju National University, Korea University, University of Stirling

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1982805101

FWCI: 12.8

Cites: 81

Cited by: 39

Related to: 10