The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions
Year: 1994
Type: article
Source: Journal of Consumer Research
DOI: 10.1086/209368
Authors: Carolyn Tripp, Thomas D. Jensen, Les Carlson
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1982903403