Work

Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Consumer Marketing

DOI: 10.1108/07363761011027240

Authors: Imad J. Zbib, Barbara R. Wooldridge, Zafar U. Ahmed, Sarkis Benlian

Institutions: American University of Beirut, The University of Texas at Tyler, Fahd bin Sultan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W1982960609

FWCI: 2.849

Cites: 39

Cited by: 18

Related to: 10