Work

People and processes in marketing planning: The benefits of controlling implementation

Year: 1996

Type: article

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.1996.9964423

Author: Lyndon Simkin

Institution: University of Warwick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983019971

FWCI: 7.257

Cites: 34

Cited by: 24

Related to: 10