Work

Understanding How American Consumers Formulate Their Attitudes About Foreign Products

Year: 1990

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1300/j046v02n02_02

Author: Donald G. Howard

Institution: University of Akron

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983188782

FWCI: 3.202

Cites:

Cited by: 92

Related to: 10