Work

Segmentation-based modeling for advanced targeted marketing

Year: 2001

Type: conference-paper

Source: ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD)

DOI: 10.1145/502512.502573

Authors: C. Apte, E. Bibelnieks, R. Natarajan, E. Pednault, F. Tipu, D. Campbell, B. Nelson

Institutions: IBM (United States), IBM Research - Thomas J. Watson Research Center

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983236732

FWCI: 26.02

Cites: 10

Cited by: 44

Related to: 10