Work

Testing cross‐cultural invariance of the brand equity creation process

Year: 2002

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610420210445505

Authors: Boonghee Yoo, Naveen Donthu

Institutions: Hofstra University, Georgia State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983308510

FWCI: 2.955

Cites: 33

Cited by: 215

Related to: 10