Work

Pricing strategy and execution: an overlooked way to increase revenues and profits

Year: 2005

Type: article

Source: Strategy and Leadership

DOI: 10.1108/10878570510631639

Authors: Alistair Davidson, Mike Simonetto

Institution: Deloitte (United States)

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983342747

FWCI:

Cites:

Cited by: 18

Related to: 10