Work

It's about human experiences… and beyond, to co-creation

Year: 2010

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2010.06.030

Author: Venkat Ramaswamy

Institution: University of Michigan

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983366748

FWCI: 17.01

Cites: 3

Cited by: 330

Related to: 10