Work

Kunden- oder Markenorientierung – Zwei Seiten einer Medaille oder alternative Routen?

Year: 2011

Type: article

Source: Marketing Review St Gallen

DOI: 10.1007/s11621-011-0014-4

Authors: Carsten Baumgarth, Bill Merrilees, Mats Urde

Institutions: Berlin School of Economics and Law, Griffith University, Lund University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983556624

FWCI: 8.349

Cites: 44

Cited by: 19

Related to: 10