Work

The increasing dynamics between consumers, social groups and brands

Year: 2012

Type: article

Source: Qualitative Market Research An International Journal

DOI: 10.1108/13522751211257088

Authors: Hans Ruediger Kaufmann, Sandra Maria Correia Loureiro, Gianpaolo Basile, Demetris Vrontis

Institutions: Vilnius University, University of Nicosia, International Business School at Vilnius University, University of Aveiro, University of Salerno

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983639655

FWCI: 13.68

Cites: 65

Cited by: 44

Related to: 10