Work

Overlap between Mental Representations of Self and Brand

Year: 2011

Type: article

Source: Self and Identity

DOI: 10.1080/15298868.2011.595083

Authors: Rebecca K. Trump, Merrie Brucks

Institutions: Loyola University Maryland, University of Arizona

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983759376

FWCI: 6.479

Cites: 72

Cited by: 31

Related to: 10