Work

Marketing Behavior and Executive Action

Year: 1958

Type: article

Source: Southern Economic Journal

DOI: 10.2307/1055596

Authors: Donald F. Mulvihill, Wroe Alderson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1983954791

FWCI: 59.63

Cites:

Cited by: 610

Related to: 8