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Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages

Year: 2009

Type: article

Source: International Journal of Technology Management

DOI: 10.1504/ijtm.2009.022658

Authors: Alex Gofman, Howard Moskowitz

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W1984029327

FWCI: 7.258

Cites: 12

Cited by: 12

Related to: 10