Work

The Effect of Online Sales Promotion Strategies on Consumers' Perceived Quality and Purchase Intention: A Moderating Effect of Brand Awareness

Year: 2013

Type: conference-paper

Source: International Conference on Service Science and Innovation (ICSSI)

DOI: 10.1109/icssi.2013.27

Authors: Yi-Ting Huang, Fei-Fei Cheng

Institution: National Chung Hsing University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1984041764

FWCI: 1.206

Cites: 25

Cited by: 8

Related to: 10