Work

Experiencing Products Virtually: The Role of Vividness and Interactivity in Influencing Mental Imagery and User Reactions

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Sascha Steinmann, Thomas Kilian, Daniel Brylla

Institution: University of Siegen

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W198406127

FWCI: 2.377

Cites: 64

Cited by: 22

Related to: 10